Kickstarting Run2Play July 15th!
From the CCO-
Run2Play is an exciting venture that I am so excited to share. Emerging technology and the thought of volatile cryptocurrency as it becomes more and more popularized can be intimidating. But the idea that your fitness data is valuable is obvious. Why not use that value to reward fitness activity and encourage charitable giving? Help us on our noble quest to improve our health, expand our communities, and leverage Blockchain Technology for positive social impact.
Company Mission –
Run2Play is gaming fitness by building the FITchain, a graphene protocol based blockchain that records a user’s activity for life, locked behind a personal key they can only access. Our Platform uses RUNcoin, and proof-of-FITness, to reward users for their fitness activity, bringing the power back to the people when it comes to their data. Run2Play believes that with the democratization of currency through exercise, we could obtain a future where being fit could mean being fed. How far would you run to feed the world?
Company Story – View Presentation
The Run2Play team is headed up by Joseph Anthony, CEO and Founder of Run2Play. Joseph is an App Monetization and User Acquisition specialist, with a background as a Mandarin linguist in the US Air Force, and a history of entrepreneurial endeavors starting at age 14. Years into his success with App Monetization and User Acquisition, Joseph realized that he wanted to use his expertise to create something that would help change the world for the better. He approached his friend (now Co-Founder) Chelsey Clime with his business idea. He wanted to create a game where as the user got stronger and more fit, so did their character in the game. This would incentivize fitness and address the growing problem of childhood obesity.
Joseph and Chelsey worked to create such a game, outsourcing 3D design and fostering the idea of a social fitness activity network. This game, they thought, could create community without borders where anyone with similar fitness levels and interests could be connected no matter where they were in the world. Just about then, Pokemon Go was released.
For the team, the success of Pokemon Go was telling. First, they knew they would be squashed by big developers if their game turned out to be any good. Second, they knew their market had been seriously validated.
Chelsey came on as Co-Founder, and they worked together to pivot the new company’s focus toward creating a Blockchain Fitness Platform. With an expanding team, some incredible advisors, and Trademarks granted, they hit the ground running to develop an MVP. As their whitepaper got stronger and more clear during their discovery phase, they were able to build a website, create a team, and pique the interest of a number of investors. They sponsored CoinAgenda Carribbean in March and met Renat Razumov, who would become not only their Blockchain Architect and technical Co-Founder, but also represent the very fitness guru Run2Play hoped to excite with it’s incentives. Also at CoinAgenda in Puerto Rico, Run2Play found partners in Caine Smith and Ben Kaiser of the AVA foundation. Their company focuses on evolved philanthropy, and was a perfect fit for Run2Play’s goals.
Run2Play has been in a heavy growth period for all of 2018, where a mostly volunteer workforce has fallen in love with the dream and has worked to make it a reality. We have also partnered with Orbiter.com, an RFID band manufacturer, in order to help schools raise money through their fitness programs.
Giving has always been at the core of Run2Play. Run2Play is currently developing a mobile app that measures users’ fitness data and converts it into cryptocurrency called RUNcoin (RUN). With this conversion, Run2Play sees health as literal wealth. At least 10% of users’ earnings must be donated to a charitable cause of their choice in-app. Run2Play hopes to incentivize fitness for the obese in developed nations, and to augment the income of those in developing nations struggling with food insecurity. They begin their crowdfunding efforts on July 12th 2018, and the initial release of the Run2Play app launches Fall 2018.
For Accredited Investors we are also doing an Equity round via the Umergence platform here.
Run2Play is a big project. The fundraising goal of this Kickstarter is set at a relatively low amount because it’s purpose is to spread the word about our upcoming Run2Play fitness application, and we are in the process of raising capital in various ways. We’re making fitness fun, while helping the world. We have no real cap on this as the more people we can get involved early, the faster we can grow. Operations until this point have been mostly with a volunteer workforce, and we would love to open an office in San Diego to bring the whole team under one roof. We’re excited to see everyone wearing their Run2Play gear and being a part of this future, together!