Run2Play sprinting forward with Umergence capital raise!

By July 15, 2018blog

Run2Play sprinting forward with Umergence capital raise!

Invest in Run2Play 

From the CEO –

I have officially launched my company, Run2Play‘s Crowdfund via the Umergence platform. This is for accredited investors only, but we will be launching a kickstarter tomorrow to run parallel with this, so anyone can support the cause. The last six months have been a rollercoaster ride, but we have gone from 3 to 30 people involved in that time with a mostly volunteer workforce. Convincing people to work for a cause is apparently one of my talents.

Running a company without capital has been quite the amazing and challenging experience, but it’s time to go to the next level and I’d like to bring my people together in an office in San Diego and start sprinting towards goal after goal. If anyone is at all interested in starting this up and running with us, please do not hesitate to contact me.

Company Mission –

Run2Play is gaming fitness by building the FITchain, a graphene protocol based blockchain that records a user’s activity for life, locked behind a personal key they can only access. Our Platform uses RUNcoin, and proof-of-FITness, to reward users for their fitness activity, bringing the power back to the people when it comes to their data. Run2Play believes that with the democratization of currency through exercise, we could obtain a future where being fit could mean being fed. How far would you run to feed the world?

Company Story – View Presentation

The Run2Play team is headed up by Joseph Anthony, CEO and Founder of Run2Play. Joseph is an App Monetization and User Acquisition specialist, with a background as a Mandarin linguist in the US Air Force, and a history of entrepreneurial endeavors starting at age 14. Years into his success with App Monetization and User Acquisition, Joseph realized that he wanted to use his expertise to create something that would help change the world for the better. He approached his friend (now Co-Founder) Chelsey Clime with his business idea. He wanted to create a game where as the user got stronger and more fit, so did their character in the game. This would incentivize fitness and address the growing problem of childhood obesity.

“I have a hard time accepting we live in a world where both childhood obesity and food insecurity exist simultaneously, and if we can make just a small step towards addressing this issue, we'll have succeeded in our mission.” - Joseph Anthony
“I have a hard time accepting we live in a world where both childhood obesity and food insecurity exist simultaneously, and if we can make just a small step towards addressing this issue, we’ll have succeeded in our mission.” – Joseph Anthony

Joseph and Chelsey worked to create such a game, outsourcing 3D design and fostering the idea of a social fitness activity network. This game, they thought, could create community without borders where anyone with similar fitness levels and interests could be connected no matter where they were in the world. Just about then, Pokemon Go was released.

For the team, the success of Pokemon Go was telling. First, they knew they would be squashed by big developers if their game turned out to be any good. Second, they knew their market had been seriously validated.

“Running for a meaningful cause has always been a passion for many and this technological solution provides a personal and charitable based reward system that encourages all of us to do our best for the greater good.” Sean McMillen, Co-Founder and CTO
“Running for a meaningful cause has always been a passion for many and this technological solution provides a personal and charitable based reward system that encourages all of us to do our best for the greater good.” Sean McMillen, Co-Founder and CTO

Chelsey came on as Co-Founder, and they worked together to pivot the new company’s focus toward creating a Blockchain Fitness Platform. With an expanding team, some incredible advisors, and Trademarks granted, they hit the ground running to develop an MVP. As their whitepaper got stronger and more clear during their discovery phase, they were able to build a website, create a team, and pique the interest of a number of investors. They sponsored CoinAgenda Carribbean in March and met Renat Razumov, who would become not only their Blockchain Architect and technical Co-Founder, but also represent the very fitness guru Run2Play hoped to excite with it’s incentives. Also at CoinAgenda in Puerto Rico, Run2Play found partners in Caine Smith and Ben Kaiser of the AVA foundation. Their company focuses on evolved philanthropy, and was a perfect fit for Run2Play’s goals.

Run2Play has been in a heavy growth period for all of 2018, where a mostly volunteer workforce has fallen in love with the dream and has worked to make it a reality. We have also partnered with Orbiter.com, an RFID band manufacturer, in order to help schools raise money through their fitness programs.

Giving has always been at the core of Run2Play. Run2Play is currently developing a mobile app that measures users’ fitness data and converts it into cryptocurrency called RUNcoin (RUN). With this conversion, Run2Play sees health as literal wealth. At least 10% of users’ earnings must be donated to a charitable cause of their choice in-app. Run2Play hopes to incentivize fitness for the obese in developed nations, and to augment the income of those in developing nations struggling with food insecurity. They begin their crowdfunding efforts on July 12th 2018, and the initial release of the Run2Play app launches Fall 2018.

 

Joseph Anthony

Author Joseph Anthony

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